Improve market position of drug robot

Kolk Water Consultancy acted as sparring partner to a Dutch company during the formulation of a development strategy for its production robot. The machine in question automatically retrieves medication from stock. The project involved defining sales opportunities in non-European markets.

As part of the assignment, we screened the size and potential of several market segments, resulting in a new marketing approach. The project allowed the client to target a larger audience, which it now does faster and at a lower cost.